Monday, October 25, 2010

Google AdSense: How and Why?

Google has made many companies. All the success these firms have achieved ought to be attributed to Google. Though the money they had to shell out must have hurt, nevertheless Google gave them a pedestal from where the world could see them. This happened through Google AdSense. This tool was a revelation the moment it got launched. Since then, many sites have ridden a wave of success and straddled through tough times only to wake up to better days. They have done some unbelievable business, made a lot of money and most importantly have built up a robust client base.

Google AdSense works on a very simple formula. The hyperlink is placed at the top of the search engine page. It has certain keywords, exactly the same ones typed in by end users into the search bar. These keywords are a result of some extensive key phrases analysis. The moment the end user enters them, the hyperlinks with the same come up on the result pages. If the user clicks on the link, the website administrator gets to make money with a certain percentage of it going to Google.

It got developed to give websites exposure. Text, video and image advertisements can be done through this, and revenue comes through the PPC Model. End users are given a tailor made model they just have to click on and enter the website they would want to. This click takes them to a portal where they get the service they look for. Moreover, every time a click happens they get to make money.

The hyperlink gets clicked on. It has certain SEO Keywords, the ones end users enter. These come out after an inclusive key phrases analysis. The model has been acclaimed as the best online advertising model over the years and has gained cult status. Websites count on this for business and it delivers, without a doubt.

Wednesday, October 6, 2010

How to Use Google Web Master Tools for Better SEO?

The Google webmaster tool is a no charge web service initiated by Google categorically for webmasters. The tool allows webmasters to check the indexing status and also to optimize the visibility of their websites. The Google webmaster tool helps a great deal in enhancing the efficacy of the SEO campaign. The tool has a lot of benefiting features that play into the advantage of the campaign and ensure that the output goes up manifold.

The first thing that can be done through this is submission and checking up of the sitemap. The crawl rate too can be closely monitored with an in depth viewing of the statistics and the way in which the Google bots access a particular website. The end user also has the chance to check out the robots.txt file, which kind of give an extended view on the kind of robots paying the site a visit. The end user also gets to know about all the internal and external pages that are directly linking to the site and establish connectivity.

The Google webmaster tool can be used right in the midst of the SEO Campaign to find out the kind of keyword searches on Google which eventually lead to a website being listed on the search engine result pages. Statistics about the ways in which Google indexes a website can be viewed and any errors in doing the same can be identified within no time.

Finally, the most preferred domains can be viewed. These domains are the ones which determine how well is the site URL displayed and shown on the SERPs. When all of these ways lay in front of you clearly, it becomes very easy to infuse certain steps which will invariably take the efficacy of the campaign further and make it more robust.

Wednesday, September 29, 2010

How to Improve Page Rank by SEO?

SEO is the only way through which Page Rank can be improved, at least in general conscience. The process is completely dedicated towards helping the website increase Page Rank over the web and in assisting it to achieve a good strategic positioning. The Google Page Rank is a tool through which Google determines the importance and precedence given to a website over others. It is one of the finest modern day technological innovations through which the relevance of a website can be established.

SEO involves a lot of things. Link building, content writing, web designing, keywords positioning, meta tagging, social bookmarking etc. are some of the features going into an SEO campaign which ensure that the website does exceptionally well over the web. All these features create a very cohesive and comforting surrounding for the website over the web giving it a strategic lead over competitors. The search engine crawlers spot these features and do their stuff taking this into account. These features render the website a lot of merit and advantage. This is recognized by the search engines. Hence, the search engine rewards the website in its own way by upping its Google Page Rank.

SEO Campaigns increase the relevance of websites. The processes make the website look important. They enhance its reputation in front of the web universe. They make it more vociferous and stout. The site is projected as a credible business and commercial like entity good enough to do business with and make money. The facts mentioned above make it very evident that SEO is one of the most forceful and powerful ways through which the Page rank of the website can be enhanced and the website can be helped in earning a good search engine rank. It counts, and it counts well.       

Tuesday, September 28, 2010

List of Best and Top SEO Blogs

Given below are the best 25 blogs where all the information on SEO can be found. These blogs are the best visited ones where people come, post information on SEO and ensure that they share data as well. A lot of opinions are registered and arguments are shared between parties as well. These blogs are also home to a lot of constructive criticism where defunct and unproductive SEO maneuvers are discussed openly.     

·         Search Engine Land
·         SEO Book
·         SEO Moz
·         Matt Cutts
·         Search Engine Watch
·         Search Engine Roundtable
·         Search Engine Journal
·         Online Marketing Blog
·         Pronet Advertising
·         Marketing Pilgrim
·         SEO Chat
·         Search Engine Guide
·         SEO Blackhat
·         Stuntdubl
·         Graywolf SEO
·         SEO by the SEA
·         Link Building Blog
·         Jim Boykin
·         Dave N
·         Bruce Clay
·         Blue Hat SEO
·         Tropical SEO
·         SEO Refugee
·         Small Business SEM

These are the top blogs where all SEO aficionados with a lot of interest in the process go and check out information. They know which one of these to visit for which aspect of SEO and time their visit well. Visitors and concerned professionals from all over the world come and read. The writers scripting blogs and articles about SEO are veterans and always available for discussions and comments. They go out of their way to ensure that readers have all the information available at their disposal and never fault at getting accessing to something they need.

The blogs are big hits across the world. They are known to be readers’ blogs are have only that content which would concern the average SEO professional. The write ups on these blogs are pretty crisp and categorically have all that which would be necessary to set things rolling.    

Google - An Alternative Name of Search

Search means Google and Google means Search. Sounds funny, does it not? Whether you wish to accept this or blatantly refute it, fact is that you cannot run away from it. Ever since Google came onto the picture, the others went out of business. The moment Google started showing the potential of displaying all the relevant results and web users identified this advantage, the others invariably went numb. They had flaws. Google too had its own set of flaws, but the advantages provided by it overrode all the drawbacks and convinced the end user that this is here to stay and to serve well. Since then, Google has ruled the hearts of all web users and ensured that it became an integral part of everybody’s lives.

Google has made people dependent on it completely. For every small or big thing, people always look up to Google for solutions. Surprisingly, the search engine has a solution for everything. Whether you need to know the best dress for the prom or the ingredients that might make your pudding more delicious, Google has an answer for everything.

You can search for the nearby grocery stores in your area. Search for schools and colleges available. Search for all the outlaws that have been blacklisted by Interpol. Do a search on what US President Barack Obama eats for dinner. Do a search on the latest novel written by John Grisham. Do a search on the best toilet fittings that will make you feel at ease and comfortable. Do a search on the weather forecasts around Europe. Do a search on the best universities on North America.

Search for anything and you will get it.
Search for everything and you will get it.
That is the magic of Google.

Wednesday, September 8, 2010

Fast & Furious - Don’t Play With SEO

This is by no means any adrenaline gushing motion feature with fast cars and hot chicks! It is SEO and it is serious business. The process is Fast and the results it brings in if done well are Furious. SEO is a proven process and the results vindicate its chance of being a colossal force over the web that knows how to make heads turn. But there is a flip side to this, as there is a dark side to all the good things in this world. In the quest to finish off the process quickly, one often fails to understand that fast SEO might not always be that beneficial. It leads to a very deadly and crushing result: SPAM!      

Fast SEO is good, but should not lead to Spam SEO! When that happens, you can be confirmed about a lot of things. You can be confirmed that your website is finished. You can be confirmed that all the effort went futile and down the drain. You can be confirmed that there might be no second chance towards retribution. Indulging in Fast SEO is not a big concern, but it should not result in Spam SEO and lead to disastrous results. The whole process ought to happen very smoothly and result in all the good things that can happen to a website. SEO is a very intricate and delicate process. It has to be done and handled very cautiously. The effect it has on websites is such that fortunes change overnight and lead to a lot of good things that one can never even think of. So, more the level of caution within the frame, more are the chance of things going off smoothly. It is at the behest of the vendor the kind of features he puts in the campaign, but the same should be done within limits.

Thursday, September 2, 2010

Power of SEO in Online Marketing

SEO wields a lot of power. What Barack Obama is to the United States of America and to the World, SEO is to the web and to all the businesses that survive on it and try and make money there. The clout that SEO commands over the web made conglomerates across the world bow their heads. The majestic aura of the process, its influence over a lot of things and the way it changes perceptions have all been taken note of, appreciated and talked about very highly. The Power of SEO on the web, including online marketing is here to stay and use. The ones who use it best are the ones who will benefit the highest and be ensured of spectacular results.

SEO has become an integral part of online marketing. When the website is being promoted all over the web through various channels or methods, it should also be optimized concurrently. This ensures that along with being promoted all across the web landscape, the site is also concurrently optimized, making it a double whammy of sorts. It becomes a double promotion. The Page Rank of the site goes up, which invariably lends it a lot of visibility. The marketing promotions ensure that it automatically becomes visible in front of the world. This dream team when worked on a website is definite to produce some undreamt of results and make the fortunes of the website sail high.

First search engine optimization and internet marketing both go well in tandem and produce some highly flammable results. The sparks are visible through the features put in and timely show what they are capable of doing to a website. Business gets a shot in the arm and goes yup within no time with the results coming in being highly impressive and satisfactory.