The Google webmaster tool is a no charge web service initiated by Google categorically for webmasters. The tool allows webmasters to check the indexing status and also to optimize the visibility of their websites. The Google webmaster tool helps a great deal in enhancing the efficacy of the SEO campaign. The tool has a lot of benefiting features that play into the advantage of the campaign and ensure that the output goes up manifold.
The first thing that can be done through this is submission and checking up of the sitemap. The crawl rate too can be closely monitored with an in depth viewing of the statistics and the way in which the Google bots access a particular website. The end user also has the chance to check out the robots.txt file, which kind of give an extended view on the kind of robots paying the site a visit. The end user also gets to know about all the internal and external pages that are directly linking to the site and establish connectivity.
The Google webmaster tool can be used right in the midst of the SEO Campaign to find out the kind of keyword searches on Google which eventually lead to a website being listed on the search engine result pages. Statistics about the ways in which Google indexes a website can be viewed and any errors in doing the same can be identified within no time.
Finally, the most preferred domains can be viewed. These domains are the ones which determine how well is the site URL displayed and shown on the SERPs. When all of these ways lay in front of you clearly, it becomes very easy to infuse certain steps which will invariably take the efficacy of the campaign further and make it more robust.
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