Web Analytics are tools that help define and understand search engine optimization. The keywords you put in are jewels you want to decipher and get to know about. Their efficacy is something that you feel like gauging on. The analytics help you do that. They help you know about the search engines which give your website the finest of traffic. They help you research for data and streamline it. Researching the right data will push your SEO campaign tenfold and bring out the best in it. In Google Analytics, there are around 8 Analytics Reports that you help you go ahead with your job and make you do it effortlessly. They have been given below.
1) Search Engine Organic Reports: These reports allow you to create segments in the data through advanced segment tools. These segments are organic search segments that help in getting insights into the data. Things are pre configured and they have to be activated in the advanced segments area. There are three major search engines where this data can be found. These are notably yahoo, Google and MSN. The metrics help in analyzing the bounce rate, goal conversion rate and the number of unique visits.
2) Keyword Organic Report: This report, an integral part of the Analytics Reports, helps in getting to know all the good keywords to be put into use. The keywords that are best performers, the highly converting ones, the aggressive ones and the result yielding ones are all taken care of well.
3) Top 5 Keyword Report: This Google Analytics feature help in underlining the highest performance keywords. The tool helps in telling about the keywords that perform best and happen to be the most efficient ones as well. The top 5 keywords are literally taken out of context and showcased so that they can be considered for further usage.
4) Organic Search Traffic Share Report: This tool helps in tracking the number of organic searches performed on the website. The tool is important in knowing how well is the website being received and how robust is its capacity to perform. IT also helps in determining conversion rates.
5) Reports vs Organic Search: The tool is very influential in getting to know about reports and organic searches and most importantly, in drawing a comparison between them. The reports and the organic searches between which a comparison can be drawn are taken into cognizance. They help in knowing which happens to be the better performer.
6) A report on Google AdWords: Google Analytics working on this helps in tracking specific data from the AdWords and allows it in the reports. The highly targeted keywords can be located and worked upon. Again, the same metrics can be looked at just like the ones above: Bounce Rate, Goal Conversion Rate, Unique Visits and Total Number of Searches done.
7) Internal Search Engine Reports: The reports prepared by the search engines internally are calculated through the analytics. They help in tracking how good is the perception of the search engine about the website and help in laying down parameters of success.
8) Organic Mobile Reports: The last are the organic mobile reports. When an SEO campaign is being performed, these reports propel the effect of the campaign further. They ensure timely reports coming onto the mobile phone and also make it a point to see it that the reports are organized and delivered well.
