Several doubts have been raised over the future of search engine optimization. It is important to clear the air. This process has been vital in changing the fortunes of many websites, and a sudden disappearance would have massive ramifications. Google has always focused highly on relevance, and SEO is directly involved in that. Relevant results can only be calculated and ranked when the process in itself is highly relevant. As long as that remains the criteria, search engine optimization is as safe as it can be.
There is another way of survival. Search engine optimization ought to be diverted towards other aspects of a website. Even if high rankings are achieved for competitive keywords bringing in a lot of traffic, the website might not be good overall. This way, money cannot be made at all. So, search engine optimization helps in ensuring that all aspects of the website are taken care of well and it gets an overall optimization campaign. It helps in making money.
Generally, more and more websites are joining the bandwagon these days. More the websites, intense the competition becomes. Now with a heavy influx of websites, it has to be ensured that the optimization is being done well everywhere. Good search engine optimization ensures that the websites are in a position of doing good business. When money keeps coming in, then the value of the process automatically goes up.
The services are going nowhere because websites will always be there and work will always be have to be done on them. If the process goes out of commission, then there will have to be a solid replacement for it. Else, any thoughts of website optimization can safely be waved goodbye. If the process is not there, then results too cannot just show up. So its importance automatically gets solidified.
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