First Search Consultancy: 02/01/2010

Monday, February 15, 2010

Social Networking helps in Website Promotion

Web Promotions have found a new pedestal in Social Networking. Promoting websites through social networking has become the latest trend with promoters relying heavily on every social media forum to contribute to their website’s success. Website promotions through social media bring in unique traffic toward the website which perhaps no other way would succeed in doing. People who share similar thoughts and have urban mindsets are the ones found on social networking websites and it becomes effortless to promote websites amongst them. Recommendations and pieces of advice are taken very seriously on these social networking websites, something that promoters use very seriously.

Social networking has the power to boost website rankings within no time. Positive publicity on these social media forums ensures that the word about the website is spread quickly. Even social media has been segregated into various sub-domains and each domain has its own unique role to play. There are blogs on which writers come and express unfeigned views and attract huge responses. These blogs have become a virtual sounding board where people come and let their emotions flow smoothly. These pedestals become a very effective source of website promotions. Video and photo sharing websites are good sources to promote digital data as these two modes have a big impact on the conscience of users and also drive their opinion about something. Website promotions through photos and videos on these portals prove to be very effective.

Social media offers a window to connect to a wide user base. Users relate to these forums as various nationalities participate in them and have different opinions to share. There are opinion based websites that are solely dedicated to the opinion that users have about something. If the website is projected well and all the features are highlighted brilliantly too, then users will certainly have all good opinions to share. Websites can also be belligerently promoted through newsletters and RSS feeds along with podcasts that make the whole campaign a PR machine.

Social networking has everything to make website promotions a big success. There are many ways in which people can be reached out to and the options available at the disposal of administrators are also numerous. All these options available on social media ensure that a wide user base gets covered and that indefinite publicity regarding the website is done. The social networking cosmos is so wide that all geographical borders are passed easily and opinions are easily influenced. This added advantage that gives website operators the license to carry out smart campaigns for website promotions. With a plethora of options on social networking available, users with a different taste can also be approached. Some like it through videos, some through photographs, some like reading opinions and some preferred to have the websites tagged by other credible users so that they can directly go to the website and visit it without any prior research. All in all, the power of social media is strong enough to catapult the reputation of a website to unbelievable heights.

Tuesday, February 9, 2010

How to submit new website to any Search Engine

Submitting websites to search engines is a process that has to be done in steps. All the categories need to be scaled and one has to be chosen in which the website will be registered. These categories include the likes of IT, Hospitality, Logistics etc. Choosing the very first category is often not advised for the fact that the submission might get delayed. Since the indexing happens only once, it is best to choose the category with a lot of caution. The submission form has to be filled up carefully. Even if one point is missed out, the website might have to face rejection. It will have all the details that are required for verification and to establish that you are a bona fide entity. Fill the instructions such that even the category editors struggle to find a mistake.

Choose the title, description and name of the website carefully before it is put up for indexing. Changing these things after the website gets indexed becomes a hell of a task and cannot be completed easily. Even loading the content takes up a lot of time after the process culminates. The website can be indexed in plenty of languages and the languages have to be mentioned in the submission form at the time of submissions. Avoid making use of promotional descriptions or fancy content while submitting the website. This increases the chances of the website getting denied. When the website is passed on, you have to await the message of the enterprise through whom you are submitting. It takes a few days before the green signal comes and once it does, it is an indication that it has been successfully submitted.

There are certain things that one is not supposed to do. Mirror websites should never be submitted in the first place. They have identical content and sabotage the existence of the website. URLs with the same content should also be avoided. Make sure that your website does not redirect to any other address and also never disguise your submission. You also need to ensure that your website is not the one that gets placed as under construction. Those ones that are incomplete and are under construction or have broken graphics and links are by no stretch of imagination good for the directories. If your website has affiliate links, then those links should be taken out before you put the website for submission or else, it may harm the site in certain ways.

Following all these steps would put you and your website on the right track and though it might take some time, your website will be submitted into the directories successfully and an existence will be created. Filling up the form carefully, choosing the category, choosing the title, description and format and completing a few other details would ensure that your website has been set up well. Within a few days you will get the confirmation message that your website has been established.

Thursday, February 4, 2010

Content plays an Important Role in Website Ranking

Giving importance to just website development is one of the most naïve things that enterprises can do. Good website designs have their own importance, but another factor that plays a critical role in the website getting a good rank on search engines is the content published in it. Good content helps a lot in optimizing the website properly on search engines. Good content helps websites notify themselves on search engines and in turn, the search engines reciprocate by placing them highly on the search engine result pages. The working of search engines is very complicated and hence, it becomes imperative to understand how the spiders analyze content in the website. These spiders not only scan the content but also the links available around. After scanning, reports are sent back to the algorithm which starts the process of ranking and eventually, comes out with a rank for the website.

Writing the content itself will not suffice for the task in hand. The content has to be search engine friendly and should have all the ingredients in it to work on search engines. If the content is highly enriching and informative and has all the appropriate keywords in place, there is no force on the web that can stop the website from reigning supreme on search engines. At the same time if the content comes completely stuffed with keywords, then chances of the website doing well are quite low.

There are many things that need to be taken care of while developing content for websites. It has to be very informative, should be interesting and error free. Grammatical mistakes in the published content are a big turn off. Just because search engine friendly content is expected to have keywords, it does not imply that it is completely stuffed with them everywhere. Keywords ought to have a strategic placement. The content has to be completely original. Copied or plagiarized content is a cardinal sin. Lastly, the keyword density in the content should be measured, unless the search engines render the whole thing as spam. Well written and compelling content will always find readers. The more the readers are, the better it is for websites.

Professionally written content is very important for websites. It explains the services properly, compels readers to spend some time on the website going through all the pages and most importantly, help websites achieve a good ranking on search engines. The content is the edifice on which the website firmly establishes itself. It is the layer on which all the other features float comfortably. Website content apart from a few other features separate good websites from mediocre ones and tremendously influence search engines into placing the website highly. If not for the content, the website would lose its soul and things would become very mechanical. Hence, it is fitting that the content ought to be well written with all the requisite keywords so that the website gets the recognition it deserves on search engines.