These are two different concepts but till both find their way into the scheme of things and have their own role to play in the betterment of a website. Search engine optimization is a highly acknowledged process and has been heralded for being one of the finest practices on the block of optimizing websites. Pay per Click has been said of highly as one of the finest ways to raise money over the web. The latter has been said of as a revenue generating colossus that has the potential and the capacity to go the distance and rake in all the money that it possibly can.
It would be very unfair to draw a comparison between search engine optimization and Pay per Click. Both cannot be compared under the same roof for the fact that both are as different as chalk and cheese and yet both of them are used on the same website for different results. If one takes the website to the zenith of the search engine rankings, then the other is equally influential in ensuring that the money keeps flowing in and the organization that advertises receives the sum in due time.
They both have their own place in the web and both are equally entertaining for the fact that both bring in fresh and positive results. One can easily count on both and ensure that the website is the entity that ends up as the most prolific beneficiary and is able to do extremely well. Through the former, the website is able to scale magnificent heights over the search engines where as through the latter, the website is able to constantly make money and draw in all the monetary benefits that it can. They both qualify as two of the best processes through which the website benefits tremendously.
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